nanonanomonstertrucks

Richard Feynman believed that devices and materials could someday be fabricated to atomic specifications when he said, "The principles of physics, as far as I can see, do not speak against the possibility of maneuvering things atom by atom." This scientific ideology came to be widely known as nanotechnology. Then "nano" became buzzword for the PR and advertising agencies. Now, nano-hummer. A sense of sarcasm engulfs my mind when I see this billboard across from our local nano-supermarket; the word "nano" applied to such a quintessential example of the American obsession with gargantuan existence.